Most B2B companies between $1.5M and $20M ARR have one hidden bottleneck limiting their revenue growth. The Markspeed GSRI™ identifies it across 6 operational dimensions — in 8 minutes.
8 minutes. Free. See what others in your segment don't.
Results from the field
Three anonymized engagements. Different companies, different bottlenecks, same pattern: one constraint was limiting everything else.
Bottleneck: D5 Experimentation (14/100). Changes shipped without hypotheses, no way to know what was working.
Action: Structured experiment log and 2-week sprint cadence. First three tests on landing page and demo CTA.
Result: Visitor-to-demo conversion rose from 1.8% to 2.5% in the first sprint cycle.
Anonymized with permission
Bottleneck: D3 Retention (22/100). No structured onboarding, clients churning in months 2 and 3 with no early warning.
Action: 30-day onboarding sequence and a simple health-score dashboard using existing CRM data.
Result: Month-2 churn dropped from 8.4% to 3.1%. Three at-risk accounts saved in 60 days.
Anonymized with permission
Bottleneck: D4 Measurement (31/100). CAC uncalculable by channel, budget spread across 6 channels with no attribution.
Action: UTM structure, consolidated to 3 channels, weekly CAC dashboard review cadence.
Result: Blended CAC dropped from $4,200 to $2,470. 60% of budget reallocated to top-2 channels.
Anonymized with permission
What you get after the scan
The GSRI Quick Scan delivers four things immediately. Each gives you clarity you can act on independently.
Your overall growth system maturity score across all 6 dimensions, with a breakdown showing where you stand in each one.
The one dimension limiting everything else, identified and named. Not a list of problems — one constraint with the highest revenue impact.
Your score compared against published industry data and GSRI dimension benchmarks for B2B companies at the $1.5M–$20M ARR stage.
Specific actions tied to the bottleneck dimension. What to stop doing, what to address first, and why the order matters.
How it works
The scan tells you if there's a bottleneck worth going deeper on. The Audit tells you exactly what it's costing you. The OS builds the system to close it. Evolution keeps it compounding.
16 questions. Score across 6 dimensions. Primary bottleneck identified. Benchmark context. Delivered instantly.
Deep 6-dimension diagnosis. Financial Opportunity Model. 90-day Notion roadmap. 45-minute session. 3 business days.
Full growth system build. 4 operational playbooks. 3 validation sessions. 6–10 weeks. Audit required.
4 quarterly growth sprints. Year-end GSRI review. Async strategic access. The system that keeps compounding.
GSRI Framework
Each dimension maps to a revenue outcome. A low score isn't just a gap — it's a specific dollar amount leaving your business every month.
Tracking, attribution, channel mix, outbound structure. When D1 is weak, you're spending to acquire customers through channels you can't measure.
Funnel definition, qualification criteria, close rate. When D2 is weak, good leads are leaking at stages you haven't mapped.
Onboarding, churn tracking, expansion revenue. When D3 is weak, new revenue offsets churn but never compounds.
Dashboard quality, CAC, LTV, funnel metrics. When D4 is weak, every growth decision is a guess. Most guesses are expensive. All of them compound.
Hypothesis rigor, A/B testing, learning loops. When D5 is weak, changes get shipped without knowing if they work.
Review cadence, KPI ownership, iteration speed. When D6 is weak, the company moves slowly with no mechanism to course-correct.
Who this is for
The GSRI benchmark is calibrated for companies that already have revenue, customers, and a growth problem they can feel but can't name.
B2B company — SaaS, digital services, or professional services — with $1.5M–$20M ARR in the USA or Canada.
5–35 employees, 2–7 years in. Marketing activity exists but it's unclear which channel or motion is actually driving growth.
Revenue is growing, but not as predictably or as fast as it should. There's a sense that something specific is slowing things down, but no systematic way to identify what.
You've added channels, hired people, or changed tools. The problem persists. You want to understand the constraint before scaling anything else.
Not the right fit: Pre-revenue, under $500K ARR, consumer businesses, or outside North America. The benchmark data is calibrated for B2B companies in the US and Canada. The diagnostic runs regardless, but the benchmark context will be limited outside that scope.
Before you start
Is this just a quiz?
No. A quiz gives you a personality type. The GSRI gives you a scored profile across 6 operational dimensions, each rated 0–100 based on the presence, quality, and consistency of specific systems. The output is a score, a bottleneck identification, and benchmark context against published industry data.
How accurate is it in 8 minutes?
The Quick Scan is directionally accurate. 16 questions can't replace a full intake — that's what the Audit does with a deeper model. The scan tells you where to look. The Audit tells you what it's costing you. If your score is above 65, the Audit probably isn't warranted. Below 65, the bottleneck is real enough to investigate further.
What happens after I get my score?
Score, bottleneck dimension, benchmark context, and 2–3 focus areas delivered by email immediately. No automatic follow-up sequence, no sales call, no obligation. If the diagnosis resonates and your score is below 65, the Growth Readiness Audit ($1,500) is the logical next step.
Start here
Most companies that complete the scan realize they've been optimizing the wrong dimension for months. The diagnostic doesn't tell you what to do — it tells you what to stop doing first.
Or keep scaling the wrong thing for another 6 months.