GSRI™ — Growth System Readiness Index

Find where your business is losing money on growth.

Most companies between $1M and $20M ARR don't have a growth problem. They have a visibility problem — they can't see where the system is breaking down. Markspeed finds it.

Free · 8 minutes B2B & B2C USA & Canada No credit card
Used by founders in SaaS, DTC & digital services
across the US & Canada
GSRI™ Report — Illustrative example
E-commerce brand · DTC · $4.2M ARR
14 employees · USA · Q1 2026
38
/ 100
⚠ Developing System
D1 · Acquisition
42
D2 · Conversion
19
D3 · Retention
61
D4 · Measurement
33
D5 · Experiment.
22
D6 · Decisions
48
Primary bottleneck → D2 · Conversion (19/100)
Checkout abandonment untracked. No A/B testing cadence. Cart recovery sequence missing.
38
⚠ Developing System
DTC · $4.2M ARR · USA · Q1 2026
Primary bottleneck → D2 · Conversion (19/100)
Checkout abandonment untracked. No cart recovery sequence. CAC rising without explanation.
How it works

Each step qualifies the next.

Start with a free diagnostic. If there's a bottleneck worth fixing — and there usually is — each tier builds on the last.

01

Free GSRI Scan

16 questions. Score across 6 dimensions. Primary bottleneck identified. Benchmark context against your segment. Takes less than 8 minutes. Delivered to your inbox.

Free · 8 min
02

Growth Audit

Full 6-dimension diagnosis. Financial Opportunity Model showing what the bottleneck costs you in dollars. Prioritized 90-day roadmap. Two working sessions.

03

Growth System

90-day engagement. We build and install the system for the primary bottleneck in your own tools. Delivered with a playbook your team can operate independently.

04

Growth Partnership

6-month engagement. All 6 dimensions. Weekly sessions, quarterly GSRI reviews, async access. The full transformation — built to run without us.

Results from the field

What finding the bottleneck produces.

Three anonymized engagements delivered in Q1 2026. Different businesses, different bottlenecks — same pattern: one constraint was limiting everything else.

+38%
Qualified pipeline in 90 days
B2B SaaS · $2.3M ARR · USA · Q1 2026
Bottleneck: D5 Experimentation (14/100). Changes shipped without hypotheses — no way to know what was working.
Installed: Experiment log and 2-week sprint cadence. First three tests on landing page and demo CTA.
Result: Visitor-to-demo conversion rose from 1.8% to 2.5% in the first sprint cycle.
B2B · Tier 2
$28K
Recovered MRR in 60 days
Digital services agency · $1.8M ARR · Canada · Q1 2026
Bottleneck: D3 Retention (22/100). No structured onboarding — clients churning in months 2 and 3 with no early warning.
Installed: 30-day onboarding sequence and health-score dashboard using existing CRM data.
Result: Month-2 churn dropped from 8.4% to 3.1%. Three at-risk accounts saved in 60 days.
B2B · Tier 2
−41%
Customer acquisition cost in 120 days
DTC subscription brand · $3.1M ARR · USA · Q1 2026
Bottleneck: D2 Conversion (24/100). Checkout abandonment untracked. No recovery sequence. CAC rising without explanation.
Installed: Abandoned cart flow, UTM structure, consolidated to 3 channels with weekly CAC review.
Result: Blended CAC dropped from $94 to $55. 40% of paid budget reallocated to top-2 channels.
B2C · Tier 2
The GSRI™ Framework

Six dimensions. One is costing you more than the others.

Each dimension maps to a revenue outcome. A low score isn't a gap — it's a specific dollar amount leaving your business every month.

D1 · Acquisition
Acquisition Infrastructure

How you attract and track new customers — channels, attribution, CAC by source. When D1 is weak, you're spending to acquire customers through channels you can't measure.

"We're growing but we don't know which channel is actually working."
D2 · Conversion
Conversion System

How you turn prospects into customers — funnel clarity, close rate, qualification, checkout flow. When D2 is weak, good leads are leaking at stages you haven't mapped.

"Our traffic is good but the conversion rate doesn't make sense."
D3 · Retention
Retention Engine

How you keep and expand customers — onboarding, churn signals, repeat purchase rate, LTV. When D3 is weak, new revenue offsets churn but never compounds.

"We're acquiring but the bucket has a hole. Churn is eating the growth."
D4 · Measurement
Data & Measurement

How you track what matters — dashboard quality, CAC, LTV, funnel metrics. When D4 is weak, every growth decision is a guess — and most guesses are expensive.

"We have data but no one trusts it or uses it to decide."
D5 · Experimentation
Experimentation Capacity

How you test and learn — hypothesis rigor, A/B testing, learning velocity. When D5 is weak, changes get shipped with no way to know if they worked.

"We try things but never know what moved the needle or why."
D6 · Decision-Making
Decision-Making Process

How you course-correct — review cadence, KPI ownership, iteration speed. When D6 is weak, the company reacts to symptoms instead of causes.

"We have meetings but leave without knowing what to actually do next."
Who this is for

Built for founders who are past initial traction — but before true scale.

The GSRI benchmark is calibrated for companies that already have revenue, customers, and a growth problem they can feel but can't name.

Segment A — B2B
B2B companies · $1.5M–$20M ARR
B2B SaaS, digital services, or professional services in USA or Canada
5–35 employees, 2–7 years in. Marketing activity exists but results are inconsistent.
Founder or CEO still making growth decisions directly — no dedicated VP Marketing.
Revenue is growing but not as predictably as it should. You've added channels and tools — the problem persists.
Segment B — B2C
B2C companies · $1M–$15M ARR
DTC, subscription products, or digital consumer businesses in USA or Canada
Active marketing spend but inconsistent growth. CAC rising or retention declining without a clear cause.
CEO, founder, or head of marketing who feels the symptoms but can't name the root cause.
You want to understand the constraint before scaling ad spend or hiring more people.
Not the right fit: Pre-revenue, under $500K ARR, or outside North America. The GSRI benchmark is calibrated for B2B and B2C companies in the US and Canada — the diagnostic runs regardless, but benchmark context will be limited outside that scope.
Services

Three engagements. One clear progression.

No packages, no retainers you don't understand. Each tier builds on the last — you decide how deep to go based on what the diagnosis shows.

On pricing: We don't publish rates — we calibrate to your specific bottleneck and scope. Pricing is discussed during your discovery call, or shared on direct request. There's no pressure and no obligation.
Tier 1
Growth Audit
One-time · 2 weeks

The diagnosis. We analyze your business across all 6 GSRI dimensions, quantify in dollars what the primary bottleneck is costing you, and give you a prioritized plan of action.

Includes
  • Full GSRI™ score across 6 dimensions
  • Benchmark comparison vs. your segment and size
  • Financial Opportunity Model — bottleneck cost in $
  • Prioritized 90-day roadmap in Notion
  • Working sessions
Learn more →
Tier 3
Growth Partnership
6-month engagement

The full transformation. All 6 GSRI dimensions addressed — from the most critical bottleneck to the full growth operating system. Built to run autonomously when we're done.

Everything in Tier 2, plus
  • All 6 growth dimensions addressed
  • Working sessions
  • Quarterly GSRI score review vs. benchmark
  • Async access — strategic questions within 24h
  • Full growth system handoff at month 6
Learn more →
What's included Tier 1 — Audit Tier 2 — Growth System Tier 3 — Growth Partnership
Full GSRI™ score (6 dimensions)
Benchmark comparison
Financial Opportunity Model
90-day roadmap in Notion
Working sessions
System installed in your toolsAll 6 dimensions
Operational playbook
GSRI delta report (before vs. after)Quarterly
Async strategic access within 24h
Duration2 weeks6 months
B2B & B2C
Common questions

What companies usually ask first.

Is the Free Scan just a quiz?

No. A quiz gives you a personality type. The GSRI Free Scan gives you a scored profile across 6 operational dimensions, each rated 0–100 based on the presence and quality of specific systems. The output is a score, a bottleneck identification, and benchmark context. The scan tells you where to look — the Audit tells you what it's costing you.

Do I have to do the Audit before Tier 2 or 3?

The Audit is always the starting point — it's built into every tier. You can enter at any tier, but the diagnosis always comes first. Without knowing where the system is breaking down, we can't build the right fix. If you've already done the Audit separately, the cost is credited toward Tier 2 or 3.

Does this work for B2C businesses?

Yes. The GSRI framework applies to both B2B and B2C from day one. The diagnostic questions, scoring weights, and benchmarks are calibrated separately for each segment — a DTC brand's conversion system looks very different from a B2B SaaS funnel. Both are fully supported.

What makes this different from a standard marketing consultant?

Most consultants give you a strategy deck and leave. Markspeed's deliverable is a system installed in your own tools — not a PDF. The GSRI score gives you a before/after measurement so you can see exactly what changed. And the work is specific to your bottleneck, not a generic growth playbook.

How are payments structured for Tier 2 and 3?

33% upfront at the start of the engagement, with the remaining balance split into monthly payments over the duration of the project. This structure aligns our commitment with yours — we're in it for the full engagement, not just the kickoff.

Can I start at Tier 2 or 3 directly, without the Audit?

The Audit is built into every tier — the diagnosis always comes first. That said, if you've already done the Free Scan and have a clear sense of where the bottleneck is, we can move faster into Tier 2. The important thing is that we don't install a system before we know exactly what we're fixing. That's what separates a targeted intervention from a generic growth playbook.

8 minutes to see what's holding your revenue back.

Like 3 in 4 companies we've diagnosed — most find a bottleneck they weren't tracking. Free. No sales call unless you want one.

Scan my growth system →
Free · B2B & B2C · USA & Canada · No credit card