Each one has a defined scope, a fee agreed in writing before the work starts, and an end date. None of them turn into a monthly relationship you have to cancel. They answer three different questions, and most companies only ever need the first two.
Start here if you want real numbers before committing to anything. What you spend, what happened to your inquiries, and what a new customer actually costs you.
02Start here if you already know something is wrong and need to know which part is capping the others, what it costs, and what to build first.
03For after a Diagnostic, when you want someone neutral confirming each quarter that what was specified actually got built and is working.
"What am I actually paying for a new customer — and what happened to the inquiries I already paid for?"
Read-only access to the accounts where your marketing runs. An export of your inquiries for the period, with customer names and contact details removed. Your marketing invoices for the last twelve months. A mutual NDA is signed before any of it changes hands.
"Which part of my growth system is capping the others, what is it costing me, and what should we build first?"
Everything the Baseline requires, plus read-only access to wherever inquiries are recorded. Sixty to seventy-five minutes of your time for the kickoff, and about thirty minutes each with whoever runs the marketing and whoever answers the inquiries. If any of that does not exist in a usable form, that is itself a finding, and we will say so rather than invent a workaround.
"Did what we specified actually get built — and is it producing what it was supposed to?"
The same read-only access, refreshed each quarter, and an hour of your time. Nothing else.
No proposals that take three weeks to arrive, and no discovery phase billed as work.
You describe what you spend and what you are unsure about. We tell you whether there is a system question worth answering — and if there isn't, we say so on that call.
Within two business days you get one page: what is included, what is not, what we need from you, the delivery date and the fee. Nothing starts until you sign it.
A mutual NDA is signed first. Then read-only access and the records we listed. The clock starts the day we have everything, not the day you sign.
The document arrives before the session, so you read it without anyone talking over it. Then we go through it, and your questions stay open by email for a week.
A fixed scope and a fixed fee, agreed in writing before any work starts. One-time — nothing recurring unless you ask for Oversight. We quote on the call, because the scope depends on how many channels, systems and locations you run. Invoiced, payable by transfer.
We do not bill by the hour, we do not run open-ended retainers, and we do not take a percentage of anything. If the scope changes mid-engagement, the work stops and we agree a new one in writing — you are never billed for something you did not approve first.
That is the whole design. We specify what your growth system should be; your own team or your existing vendors build it. If you ask us to build it, the answer is no — and we will tell you what to ask whoever does, and how to check the work afterwards.
Read the full standards →Yes. The Baseline exists so you can see real numbers before committing to something larger, not as a gate. If you already know you want the full engagement, we go straight there.
It is common, and it is usually part of the answer rather than an obstacle to it. We work with what exists. Where something cannot be reconstructed, we say so plainly instead of estimating around the gap — and the gap itself is often the most expensive thing we find.
Not necessarily, and never without your say-so. We work from your records, not from theirs. If a conversation with them would settle a question faster, we ask you first and you decide.
A Baseline needs about half an hour of yours. A Diagnostic needs sixty to seventy-five minutes for the kickoff, an hour for the working session, and roughly thirty minutes each from two or three people on your team. That is the whole ask.
Access is read-only and revoked on delivery. Records are held only for as long as the engagement requires, then returned or deleted at your instruction. A mutual NDA covers all of it from before the first file moves.
You do, outright. It is written to be handed to whoever builds it — your team, your current vendor, or a new one. There is nothing in it that requires us, and no platform of ours to log into.
Bring your last marketing invoice. We'll tell you which engagement fits, or that none of them do — and you'll have the scope and the fee in writing within two business days.