Engagements

Three engagements, each with a defined scope, a fixed fee and an end date.

Each engagement answers a different question for your leadership team. Most clients begin with a Baseline Assessment or a Growth System Diagnostic, and continue with Quarterly Oversight only if they want ongoing review.

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Where to begin

Choose the engagement that matches your question.

01 Baseline Assessment For leadership teams that want reliable figures before committing to a larger engagement: what is invested, what a new customer costs, and what happens to inquiries. Five business days. Credited toward a Diagnostic. 02 Growth System Diagnostic For companies that know growth is underperforming and need to identify which area is limiting the rest, what it costs, and what to address first. Scoped for each company. Ends with a written plan. 03 Quarterly Oversight For companies that have completed a Diagnostic and want an outside review each quarter of progress against the plan. Each quarter, after a Diagnostic.

Not sure yet? Run your own figures through the growth economics calculator before the call.

Engagement 01

Baseline Assessment

One-time engagement. Five business days from the day we receive the information.

The fee is credited in full toward a Growth System Diagnostic started within ninety days of delivery.

The question it answers

What does a new customer cost us, and what happens to the inquiries we already pay for?

What we do

  • Review what the company invests in marketing, where it goes, and who is accountable for each part.
  • Trace every inquiry from the last ninety days through your own records: how long each one waited, who followed up, and how many received no reply.
  • Reconstruct from your books what each new customer cost over the last twelve months.

What you receive

  • Your cost per new customer, with the calculation shown so your team can verify it.
  • A minimum annual figure for what the gaps cost the business, with each assumption written down.
  • Three priorities your current team can act on immediately.
  • A thirty-minute session to review the findings.

What we need from you

Read-only access to the accounts where your marketing runs, an export of inquiries for the period with personal details removed, and your marketing invoices for the last twelve months. A mutual NDA is signed first.

Why clients start here. These three figures are rarely seen side by side, and together they show whether a full Diagnostic is worth the investment.

Our core engagement
Engagement 02

Growth System Diagnostic

One-time engagement. Scoped for each company, with a delivery date agreed before work begins.

Most Diagnostics are completed in a few weeks.

The question it answers

Which area is limiting our growth, what is it costing us, and what should we address first?

What we do

  • An initial interview with leadership: what you believe is happening, what has been tried, and what a good outcome looks like.
  • An assessment of the six areas of your growth system: attracting customers, converting inquiries, retaining clients, measuring results, testing and learning, and investment decisions.
  • Analysis built from your own records, including spend, invoices and inquiries, and what happened to each one.
  • Short conversations with the people who run marketing, sales and follow-up day to day.

What you receive

  • A figure you can verify yourself, presented before any projection.
  • An assessment of each of the six areas, with the evidence and its source.
  • The main constraint and its annual cost, with every assumption written out.
  • A specification of what the system should be, detailed enough to hand to the people who will carry it out.
  • A ninety-day plan in order of priority, sized for your current team and providers.
  • A sixty-minute working session with your leadership team, and a week of follow-up questions by email.

What we need from you

Everything required for the Baseline Assessment, plus access to wherever inquiries are recorded. From leadership, a sixty to seventy-five minute initial interview. From your team, about thirty minutes each with the people who manage marketing and inquiries.

If the system is working well, the report says so, with the evidence behind it. A confirmation is a valid result and a sound basis for the next investment decision.

After a Diagnostic
Engagement 03

Quarterly Oversight

Each quarter. Can be ended at the close of any quarter.

Available to companies that have completed a Diagnostic, because the plan it produces is what each review measures against.

The question it answers

Is the plan being carried out, and is it producing the results we expected?

Each quarter

  • A review of the inquiry record from your own systems, and the revenue it produced.
  • A review of marketing spend and what each provider delivered against what was agreed.
  • A comparison of the plan with what has been completed, and what has changed.
  • A written memo covering progress, open issues and the next decision.
  • A sixty-minute session with your leadership team.

What we need from you

The same read-only access, renewed each quarter, and one hour of leadership time.

Our role is review, not management. Your team and providers keep running the work. Each quarter, leadership receives a clear reading of the evidence and a recommendation on the next decision.

How an engagement runs

From the first conversation to the final session.

A clear sequence, with scope and fee confirmed in writing before any work begins.

  1. 01

    Introductory call

    Fifteen minutes to understand your situation and agree whether an assessment would be worthwhile.

  2. 02

    Proposal in writing

    Within two business days, a one-page proposal: scope, what we need from you, delivery date and fee. Work begins once it is signed.

  3. 03

    NDA and access

    A mutual NDA, then read-only access and the agreed records. The timeline starts once we have everything we need.

  4. 04

    Report and session

    The report arrives ahead of the session so it can be read in full. We then review it with your leadership team.

How fees work

Every engagement has a fixed fee for a defined scope, agreed in writing before work begins. Because scope depends on the number of channels, systems and locations involved, we confirm the fee after the introductory call. Engagements are invoiced and payable by bank transfer.

Changes in scope

If the scope needs to change during an engagement, we agree the change in writing before continuing. You are only invoiced for work you have approved, and nothing recurs unless you request Quarterly Oversight.

Our commitments

The same standards apply to every engagement.

  • Every figure traceable to your records or to a named, published source
  • The person you meet on the first call leads the work and presents the findings
  • A mutual NDA signed before any access is granted
  • Client names and results never published without written permission
More about Markspeed
Questions

What leadership teams ask about the engagements.

Can we begin with the Diagnostic instead of the Baseline Assessment?

Yes. The Baseline Assessment is an option for teams that want reliable figures before a larger commitment. If you already know you want the full assessment, we begin with the Diagnostic.

Our records are incomplete. Is that a problem?

It is common, and it is often part of the finding. We work with the records that exist. Where something cannot be reconstructed, the report says so clearly, and explains what it would take to measure it in future.

Will you need to speak with our agency or providers?

Usually not. We work from your records. If a conversation with a provider would resolve a question faster, we ask you first, and it happens only with your approval.

How much time does it take from our team?

A Baseline Assessment needs about half an hour of leadership time. A Diagnostic needs a sixty to seventy-five minute initial interview, a sixty-minute working session, and about thirty minutes each from two or three people on your team.

What happens to our data after the engagement?

Access is read-only and is removed on delivery. Records are kept only for as long as the work requires, then returned or deleted at your instruction. A mutual NDA covers everything from the start.

Who owns the report and the plan?

Your company does. The report and plan are written so your team, your current providers or new ones can carry them out, without any ongoing dependency on Markspeed.

Start with an introductory call.

Fifteen minutes to understand your situation and identify which engagement fits, if any. You will receive the proposal in writing within two business days.

Request an introductory call How we work