Growth Readiness Audit · Tier 1

Your growth is leaking
revenue in hidden
inefficiencies.
Let's find them.

The GSRI framework scores your growth system across 6 dimensions — acquisition, conversion, retention, measurement, experimentation, and decision-making — so you know exactly where you're leaking revenue, and what it costs you.

A complete growth system diagnosis with a Financial Opportunity Model built on your actual numbers — and a prioritized 90-day roadmap to act on the findings immediately.

12–15 page diagnostic report Financial Opportunity Model 90-day Notion Roadmap 45-min live session Delivered in 3 business days
Start with the Free Scan → See what's included
Built from your numbers — not a template The Financial Opportunity Model uses your actual MRR, churn rate, and CAC data
Example of what you'll receive
Delivered in 3 business days
Axion
B2B · $2.4M ARR · Growth Readiness Audit
0/100
GSRI Score™
Developing
Acquisition
38
Conversion
52
Retention
29
Measurement
41
Experiments
18
Decisions
44
Primary bottleneck cost identified +$36K/mo addressable
Financial Opportunity Model
Revenue gap analysis · Axion
Current MRR$200K
Estimated churn impact (D3)−$22K/mo
CAC inefficiency (D1 + D4)−$14K/mo
Addressable gap (90 days)+$36K/mo
90-Day Growth Roadmap (Notion)
Week 1Build experiment log — define hypothesis templateD5
Week 2Implement churn signal — define at-risk criteriaD3
Week 4UTM attribution — all active channels taggedD1
45-min live strategy session included
Markspeed GSRI™
38 questions · 25 min intake
Notion Roadmap · ready day 3
12–15 page diagnostic report
Delivered in 3 business days
Financial Opportunity Model on your numbers
Live Notion Growth Roadmap
45-min live strategy session
Is this right for you?

Built for a specific
company, at a specific stage.

The audit delivers the most value when revenue is real, growth feels stuck, and you need to know precisely where the system is breaking down.

This is for you if

✓ $1M–$20M ARR — revenue is real, but growth is slower or less predictable than it should be
✓ Growth decisions are consequential — you're committing real budget and team time without clear visibility into what's working
✓ The problem feels structural — more spend or more activity won't resolve it without understanding the actual constraint
✓ B2B company in the USA or Canada — any business model, any go-to-market structure
✓ You need a concrete 90-day plan — not a framework overview or a list of best practices without prioritization
✓ Your GSRI Quick Scan score is below 65 — there's a real bottleneck significant enough to warrant a full diagnostic

Not the right fit if

✕ You're pre-revenue or still in the process of finding product-market fit
✕ You're looking for someone to run campaigns, manage channels, or execute growth activities on your behalf
✕ You need results in days — the audit identifies the problem with precision; implementation takes longer than a week
✕ Your growth system is already performing well and you're optimizing at the margins — the audit is most valuable when there's a real structural gap to close
Haven't taken the Free Scan yet?

Every audit starts with the Free GSRI Quick Scan. 8 minutes. It tells you whether there's a real bottleneck significant enough to warrant the full diagnostic — before any commitment.

Start the Free Scan →
Deliverables

What's included in the
Growth Readiness Audit

Three connected outputs — diagnosis, financial case, execution plan. Each one feeds the next.

01 · Diagnosis
Understand
the system
See where your growth is leaking and how your company benchmarks against comparable businesses.
Full GSRI Diagnostic Report
Not a summary — a verdict. 12–15 pages. Each of the 6 dimensions scored with specific analysis of what that score means for your revenue trajectory. Primary bottleneck ranked by impact, not by effort.
Covers Acquisition · Conversion · Retention · Measurement · Experimentation · Decision-Making
Benchmark Comparison
Your scores placed against real diagnostic data from B2B companies at similar ARR in the same market. Not industry surveys — actual GSRI audit results from comparable businesses.
Segment-specific by ARR, business model, and market
02 · Decision
Quantify
the cost
Turn the diagnosis into a financial case. Know what fixing your bottleneck is worth in real dollars, not potential.
Financial Opportunity Model
Built from your actual intake data — MRR, churn rate, CAC, conversion rate. Puts a monthly dollar figure on what your top bottleneck is costing you right now, and models the upside of addressing it in 90 days. Not a template — specific to your numbers.
Conservative assumptions · specific to your company
03 · Execution
Act on
Monday
Leave with a working artifact, a live session to pressure-test it, and a first action scoped to your team and stack.
90-Day Growth Roadmap in Notion
A working artifact — not a slide deck. Prioritized actions ranked by revenue impact, with owners and timelines. Live and editable from day 3. Specific enough to assign to a team member with a due date.
Live Notion document · editable · yours to keep
45-Minute Live Strategy Session
Scheduled day 4–5 via Calendly link received at intake. Walk through the findings, challenge the analysis, confirm the first action. Recorded with async follow-up included.
Recorded · async follow-up included
30-Day Quick Win Mechanism
One specific action scoped to your bottleneck, team size, and current stack — designed to generate measurable impact within 30 days. Embedded in the Notion Roadmap so it's ready to start week 1.
Inside the Notion document · starts week 1
Process

How the growth audit
works — step by step

No weekly calls. No dragging engagement. Clarity in days, not weeks.
1
Purchase

Complete the intake form

After purchase you receive the structured intake form — 38 questions covering current metrics, team structure, stack, and goals. Takes approximately 25–30 minutes. This is the source data for your Financial Opportunity Model. You also receive a Calendly link to schedule the live session at your convenience.

Secure intake form Calendly link to book session
2
Days 1–2

Diagnostic analysis and report production

Your responses are analyzed across all 6 GSRI dimensions and benchmarked against the Markspeed database. The Financial Opportunity Model is built from your specific numbers. Every output is reviewed and validated before delivery.

GSRI scoring complete Financial model built Report reviewed
3
Day 3

Report and Notion Roadmap delivered

Full diagnostic report, Financial Opportunity Model, and Notion Growth Roadmap delivered to your inbox. The Notion document is live and editable — you can begin the 30-Day Quick Win before the live session takes place.

12–15 page report Notion Roadmap live
4
Days 4–5

45-minute live strategy session

Walk through the findings together. Challenge the analysis. Pressure-test the roadmap. Leave with complete clarity on your primary bottleneck and the exact first step — recorded, with async follow-up included.

Live session · recorded Async follow-up First action confirmed
The shift

Before the audit.
After the audit.

The audit eliminates the ambiguity that slows growth decisions — and replaces it with a clear, prioritized answer.

Before
—
Growth is slow, but the actual constraint isn't clear — every team has a different theory
—
Revenue is leaking through inefficiencies you can see the symptoms of, but not the source
—
Investment decisions — channels, tooling, headcount — are made without a clear baseline
—
The roadmap is a list of initiatives, not a ranked plan tied to revenue impact
—
The same conversations repeat in every planning cycle without structural resolution
After
+
One bottleneck, precisely identified — ranked by revenue impact with a clear rationale
+
A monthly dollar figure on what fixing your constraint is worth — built from your actual data
+
A GSRI baseline score that anchors future decisions — hiring, tooling, budget — to a defined starting point
+
A 90-day roadmap specific enough to assign to a team member with a due date on Monday
+
One Quick Win scoped to your stack and team that can show measurable results within 30 days
Example · Financial Opportunity Model
Churn inefficiency (D3)−$0
CAC waste (D1 + D4)−$14,000
Missed experiments (D5)−$8,000
Addressable gap (90 days)+$0/mo
Free resource

Not ready for the audit?
Get the benchmark data first.

See how B2B companies at your ARR stage score across the 6 GSRI dimensions — and where most of them are losing the most revenue.

Average GSRI scores by ARR band — $1M–$5M, $5M–$10M, $10M–$20M
The 2 dimensions where most companies score lowest — and why
The most common revenue leak in the $1M–$10M ARR segment

One email with the data. No follow-up unless you ask.

FAQ

Everything you need
to make the decision.

Common
questions

Not sure yet? Start with the Free Scan — 8 minutes, no commitment. It tells you whether there's a real bottleneck significant enough to warrant the full audit.

Start the Free Scan →
Do I need to complete the Free Scan first?+
Yes. Every Growth Readiness Audit starts with the Free GSRI Quick Scan. It serves as the qualifying diagnostic — it tells both parties whether the bottleneck is real and significant enough to warrant the full audit. If you haven't taken the scan, start there. It takes 8 minutes and there's no commitment.
What information do I need to provide for the intake form?+
The intake form covers current MRR and ARR, churn rate if tracked, primary acquisition channels and rough CAC estimates, team size and structure, current tech stack, and growth priorities and blockers. Perfect data is not a prerequisite — part of the audit's function is identifying where data is missing and what that gap is costing you.
How long does the full engagement take?+
The intake form takes 25–30 minutes. The report and Notion Roadmap are delivered within 3 business days. The live session is scheduled for day 4–5 via the Calendly link received at purchase. From purchase to session complete: approximately one week.
Is there an obligation to continue to the Growth OS Installation?+
None. The audit is a standalone engagement. The Growth OS Installation is the logical next step only if the audit finds a bottleneck significant enough to warrant full system implementation — and you'll know from the roadmap and the live session whether that's the case.
How is the Financial Opportunity Model built?+
The model is built from your actual intake data — MRR, churn rate, acquisition costs, and conversion rates. It quantifies the revenue impact of your primary bottleneck using conservative assumptions, and models the upside of addressing it over 90 days. The output is specific to your company, not a generic projection.
Is this relevant for companies that already have a growth team?+
Yes. The audit is a diagnostic tool, not a replacement for internal capability. Many companies with growth teams use the GSRI framework to establish a shared baseline, identify where existing efforts are misaligned with the actual constraint, and give the team a prioritized direction. The Financial Opportunity Model is particularly useful for internal alignment on where to focus next.
Growth Readiness Audit · Tier 1

If your growth feels stuck,
this is where you
find out why.

Stop guessing which lever to pull. The audit gives you one precise answer — and a roadmap built from your actual numbers — in one week.

Start with the Free Scan → Get in touch first
B2B companies · $1M–$20M ARR · USA & Canada 45-min live strategy session included Delivered in 3 business days No retainer · standalone engagement