Growth OS Installation

Build the B2B
growth system
that runs
without you.

Predictable pipeline. CAC you can measure. Churn you can catch. In 6–10 weeks, your team runs growth — you review it.

The Growth OS takes the diagnosis from your audit and turns it into an operational system — acquisition, conversion, retention, and measurement playbooks your team can execute without you in the loop.

CAC visibility by channel Churn caught before it happens Pipeline you can forecast Founder out of the loop
30-min call · We'll tell you if the OS is the right next step — not everyone qualifies
🔍
Requires a completed Growth Readiness Audit. The Audit defines exactly what we build — without it, we'd be guessing. Most clients complete it in under 7 days. Get the Audit →
Growth OS Architecture
Foundation
Growth System Architecture
Acquisition
📡 CAC by channel
Conversion
🎯 Repeatable close
Retention
🔄 Churn prevention
Measurement
📊 Decisions from data
Founder reviews. Team executes.
3 validation sessions · everything documented
Output
4 playbooks · fully documented
6–10 weeks to a running system
🏗Full system build
·
📋4 operational playbooks
·
🎙3 validation sessions
·
6–10 weeks
·
💼B2B SaaS $2M–$8M ARR
The problem at $2M–$8M ARR

You're working harder.
Growth isn't becoming
more predictable.

"You're still the bottleneck. Every pipeline decision, every channel bet, every retention issue — it goes through you. And you know it's costing you."

What B2B founders at $2M–$8M ARR tell us consistently
🔁

Every growth decision still goes through you

Your team executes tactics. You make every call. There's no documented system they can follow — which means you can't step back or hire into growth without starting from zero.

⚠ Scales cost, not revenue
📉

You're spending on channels you can't measure

No clear CAC by channel. No attribution. You're making budget decisions on instinct — which means you're likely allocating 20–40% of acquisition spend to channels that aren't producing.

⚠ Direct revenue leak
⚠️

Churn is discovered when it's too late

You find out a customer is leaving when the cancellation email arrives. No early signal, no retention motion — just reactive damage control on revenue you already counted.

⚠ Compounding LTV loss
43/100
Average GSRI score for B2B SaaS at $1M–$5M ARR
68%
Can't calculate CAC by channel — from GSRI diagnostic data
20–40%
Of acquisition spend typically allocated to underperforming channels without attribution
90 days
From system installation to measurable improvement in key growth metrics

Sources: Markspeed GSRI engagements · ChartMogul · OpenView · HubSpot State of Sales · Baremetrics

🔒 Anonymous · B2B SaaS · $3.2M ARR
The situation

Growing revenue, growing chaos. Every new customer added founder time.

No CAC tracking by channel. Acquisition driven by founder relationships. Churn discovered reactively. Team couldn't answer basic pipeline questions without the founder.

What was installed

Growth OS · 8-week engagement

Attribution system built from existing tools. Acquisition playbook with channel-specific targets. Churn signal installed in CRM. Weekly dashboard with 6 metrics and defined owners.

8 wks
From kickoff to full system running
The outcome (90 days post-install)

Founder stepped back from day-to-day growth decisions.

First time team ran a pipeline review without the founder present. First time they could identify which channel was generating the lowest CAC. Churn signal fired before a cancellation — first proactive save.

First
Proactive churn save in the company's history
Client details withheld by request. Outcomes verified internally. Additional case studies available on request.

What the OS
actually changes.

The installation doesn't add complexity. It replaces founder-dependent decisions with documented systems any team member can execute.

✕ Before the Growth OS
Every growth decision goes through the founder — no system to delegate to
⚠ Every hire you make inherits your bottleneck
Acquisition by channel, not system — no attribution, no predictable pipeline
⚠ You're spending on guesses
Churn is discovered, not prevented — no early signal, no retention playbook
⚠ You recover revenue you already counted
No experiment log — changes are made, forgotten, and repeated
Dashboard is a vanity metrics graveyard — no actionable signal
✓ After the Growth OS
Documented playbooks any team member can execute — founder reviews, team runs it
CAC visible by channel — you know exactly where to invest and where to cut
At-risk signals fire before churn happens — retention playbook catches it early
Experiment log and hypothesis framework — every change is tracked and learned from
5–7 actionable metrics reviewed weekly with defined owners — not the founder

Four playbooks.
Each one directly
impacts revenue.

Each playbook targets a specific GSRI dimension — and each one closes a specific gap that's costing you pipeline, CAC, or lifetime value.

Playbook 01
📡
Acquisition Playbook
Know which channel generates revenue — and which burns cash.
Channel architecture — documented mix with defined CAC targets per channel
Attribution setup — UTM structure, CAC by channel, pipeline source reporting
Pipeline forecast model — weekly lead targets, conversion benchmarks by source
Playbook 02
🎯
Conversion Playbook
Your close rate stops depending on who's in the room.
ICP qualification criteria — explicit yes/no scoring model, disqualification triggers
Sales process documented — stage definitions, exit criteria, handoff rules
Close rate by stage — funnel visibility, loss reason categorization
Playbook 03
🔄
Retention Playbook
Churn signals fire before customers send the cancellation email.
Onboarding milestone map — success criteria, completion rate tracking
At-risk signal — defined criteria, proactive outreach trigger before churn
Expansion motion — upsell triggers, timing rules, documented offer
Playbook 04
📊
Measurement Playbook
5–7 metrics that drive decisions — not report on the past.
Growth dashboard — 5–7 metrics, defined owners, weekly review cadence
CAC + LTV model — by channel, by cohort, updated monthly
Experiment log — structured testing, learning documentation

How the installation
actually works.

A fixed-scope project with defined outputs at every checkpoint. Not an open-ended retainer, not a strategy deck.

The OS is a project,
not a consultation.

It requires 3–4 hours per week from you and a willingness to operate differently when the system is complete. Not everyone is the right fit.

✓ This is for you if

You've completed a Growth Readiness Audit and know your bottleneck
$2M–$15M ARR — a broken growth system is measurably costly at this stage
You can commit 3–4 hours per week to the build
You want to stop being the system — your goal is a process that works without you
Your team is at least 5 people — there's someone to hand the playbooks to

✕ Not the right fit if

You haven't completed a Growth Readiness Audit — start there first
You're below $2M ARR — the OS requires infrastructure not yet justified at earlier stages
You want someone to run growth for you — the OS is a system you own, not an outsourced function
You need results in 30 days — the OS is a 6–10 week build, not a quick fix
🔍
Not sure the OS is the right next step?

The Growth Readiness Audit will tell you — with a Financial Opportunity Model and a 90-day roadmap. If the OS is warranted, you'll know exactly why and what it would address.

Get the Growth Readiness Audit →

Step 3 in a
deliberate sequence.

The OS is only built after the diagnosis is complete. The order is not optional — it's what makes the system work.

Step 1
📊

Free GSRI Quick Scan

8 minutes. Score your growth system across 6 dimensions. Top bottleneck identified. Required before the Audit.

Free
Step 2
🔍

Growth Readiness Audit

Full GSRI diagnosis. Financial Opportunity Model showing the revenue cost of your bottleneck. 90-day Notion Roadmap. 45-min live session.

$1,500
Step 3 · You are here
🔧

Growth OS Installation

Full system build. Architecture + 4 playbooks + 3 validation sessions. Founder out of the growth loop.

$9,500

Before you decide.

Common
questions

Not sure if the OS is right for your stage? The Growth Readiness Audit is the correct first step — it tells you whether the OS is warranted and what it would address.

Explore the Audit first →
What does the Growth OS Installation cost?+
$9,500 USD — fixed scope, no add-ons, no variable fees. Includes: Growth System Architecture, 4 operational playbooks (Acquisition, Conversion, Retention, Measurement), 3 validation sessions, and async support throughout the 6–10 week engagement. Everything built is owned by your team at the end.
Why do I need to complete the Audit first?+
The Audit defines exactly what we build — without it, we'd be guessing which bottleneck to prioritize. The OS is implementation: it builds the fix the Audit identifies. Most clients complete the Audit in under 7 days. It's not a gate — it's what makes the OS work.
How much of my time does the OS require?+
3–4 hours per week. Each playbook requires inputs from you before it can be documented and validated. The three validation sessions are ~60 minutes each. Outside of those, work is primarily async. By design, the engagement requires less of your time as each playbook is installed and handed to your team.
What happens after the Growth OS is complete?+
The system is yours — fully documented, owned by your team, running in your tools. No Markspeed dependency to operate it. After 60–90 days running, the Growth OS Evolution (Tier 3) is available as an annual retainer for quarterly sprints and benchmark updates. No obligation to continue.
What tools do the playbooks use?+
Your existing stack — not a prescribed set of tools. If there are gaps that block a playbook, they're identified and addressed during the Architecture phase in week 1. The playbooks are built to run in whatever your team already uses.
Growth OS Installation

The diagnosis is done.
Time to build
the system.

If your audit identified a bottleneck and you're ready to fix it with a system your team can run — this is the next step. If you haven't done the Audit yet, start there.

$9,500
vs. 20–40% of acquisition spend going to channels you can't measure — every month you wait
Schedule a Growth OS conversation → Get the Audit first
30-min call · We'll tell you if the OS is warranted — not everyone qualifies Requires completed Growth Readiness Audit B2B SaaS $2M–$8M ARR · USA & Canada Everything built is yours — no lock-in