Growth OS Evolution is the annual retainer for founders who have the system installed and don't want it to become static. Quarterly sprints, benchmark progression, and the strategic layer that keeps your growth system ahead of your growth.
You installed the system. Your team runs it. But growth systems degrade against changing markets, new competitors, and evolving ICP behavior — without someone actively improving them.
"The system works. But it's working on last year's assumptions. Our market shifted. Our ICP changed. The playbooks haven't."
Market-average CAC, conversion rate, and churn benchmarks shift every quarter. A system calibrated against 12-month-old data makes decisions against a target that no longer exists.
After installation, each GSRI dimension improves at a different rate. Without quarterly prioritization, the system's ceiling is set by whichever dimension is lagging — not by where you're strong.
New channel, pricing shift, competitor move, sales hire. Without an active strategic layer, these decisions get made reactively — or not made at all.
Markspeed targets · BOP V2.0 March 2026 · GSRI benchmark data
Sprint focus is determined by your GSRI benchmark data at the start of each quarter — not pre-assigned. The dimension with the highest revenue leverage gets the sprint.
Based on your first full quarter of OS data, we identify which GSRI dimension has the highest revenue leverage and build the sprint around it.
Q2 includes a mid-year benchmark update — your GSRI scores measured against current market data, not year-start targets.
The third sprint targets the dimension holding back overall performance — typically retention or experimentation capacity at this maturity stage.
Q4 runs alongside the Year-End Review. Full GSRI progression, benchmark comparison, and Year 2 roadmap — renewal comes with the plan already built.
No add-ons, no scope negotiations. One price covers the full year of quarterly iteration, benchmark access, and strategic availability.
The Year-End Review is designed so the renewal conversation is a decision about direction — not about whether to continue.
All 6 dimensions at start vs. end of year. Delta per dimension. Overall composite score change.
Your scores vs. the Markspeed benchmark database — by revenue range, business model, geography.
Which sprint generated the most measurable impact. Which dimension is now the primary constraint.
Four proposed sprints for next year — with rationale, expected outcome, and GSRI dimension targets. The renewal decision comes with the plan already built.
The Year-End Review shows measurable GSRI progression against market benchmarks. The renewal proposal includes next year's priorities before the conversation happens. The client renews because they can see where the system needs to go — not because they're committed to a vendor.
The system stays yours — fully documented, running in your tools, owned by your team. No Markspeed dependency to operate it. Evolution is not required to keep the OS running. It's the layer that keeps it improving. You can re-enter at any time.
Async access means the strategic layer is available when the decision needs to be made — not three months later.
New channel showing signal. Budget reallocation. Underperforming spend. Async review of the hypothesis and the data — before you commit the budget.
First growth hire. SDR vs. AE timing. Marketing headcount. Input on whether the system is ready to absorb a hire — or whether it would just inherit your bottleneck.
Before running an experiment, pricing test, or ICP expansion — a structured review of the hypothesis, measurement approach, and decision criteria. So the learning is useful, not accidental.
Not for founders still figuring out if they have a system. For founders who have one and want it to keep improving.
Each step is a prerequisite for the next. The sequence is what makes Evolution work.
Score your growth system across 6 dimensions. Top bottleneck identified.
Full GSRI diagnosis. Financial Opportunity Model. 90-day roadmap.
Architecture + 4 playbooks + 3 validation sessions. System installed in 6–10 weeks.
4 quarterly sprints. GSRI progression. Year-end review. System keeps compounding.
Still on the Growth OS Installation? Evolution is proposed at your final validation session — with next year's sprint roadmap already drafted. You don't need to decide now.
See the Growth OS Installation →If your Growth OS has been running for 60+ days and you're seeing data you want to act on — Evolution is the next step. If you're still in the Installation, it will be proposed at your final validation session.